Standing out.
Every day millions of people search for somebody to provide a service, or a product that they want. Of course they are not all looking for you, but for the ones that are, do you stand out?
Standing out in a crowded market is about marketing, and you. Your reputation matters, your testimonials and case studies, all play a part in building the trust that is necessary for somebody to decide to work with you.
Even when you stand out in a crowded market by being different you have to be recognisable, a reliable, trustworthy pair of hands; a colourful poppy in a safe sea of barley.