On the road, the signposts stop when you reach your destination, but in business I’m not sure anyone ever stops travelling. We always have to communicate about what we are delivering, about what we could deliver, and continue to build the relationships that are needed for business to thrive.
If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
Exceptional performance today differentiates businesses, it gives them an edge over their competitors and they thrive, for now. Yet what they do that makes them successful is copied, improved, enhanced and before you you know it, it is just an everyday expectation.
Identify things that need to change in your business, then change them with an intention to make them more reliable, consistent, and repeatable.