The Goal is a different style of business book, it is written as a story. A story of a man called Alex Rogo and his challenges in an engineering factory.
The Advice Trap is a book about giving (less) advice, in which the irony of writing a book that offers lots of advice about giving less is not lost on its author – Michael Bungay Stanier.
Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
This is a book for anyone thinking about, or in the midst of, building a business, a business team or working with others.
The Right to Write by Julia Cameron has been a fascinating read for me. In fact, it’s far more than a read, because each chapter of the book concludes with a writing exercise.
Communicating simple messages in a clear and concise way on a small piece of card MacLeod learned about his own creativity and ability to draw, he discovered an ability to communicate a simple idea and his pictures became his trademark.