To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what’s going on in the customer’s mind. Readers will understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Filled with examples, quizzes, templates and interactive exercises, it develops readers’ skills in building sales relationships that will help give them the competitive edge.