Learn how the lens you use to view your business impacts success. Discover the risks of blind spots, wrong lenses, and how to focus on what matters.
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What You Leave Out: The Art of Framing in Photography – and Business
Discover how the art of framing—what you leave out—can bring clarity and focus to both photography and business, helping you master your craft.
Exciting News: An Exhibition of Landscape Photographs
I will be exhibiting my photographic work in a group exhibition in London at The Mall Galleries, from the 2nd to the 7th of September 2024. Put it in your diary. I’d be delighted if you could join me and see my work (and that of other extraordinary photographers). All...
It all started in Paris…
Discover the story of how Charlie Waite – a renowned photographer – inspires me, and how Intentional Mastery all started. #photography
Why Fridays are Mydays.
Why Friday is My Day: Tips for Small Business Owners | William Buist
How to build a better business by making mistakes.
Mistakes are a crucial part of the learning process and can ultimately lead to business success. Read how to embrace them well…
Unlocking the Power of Emotional Self-Awareness for Business Success
Small business owners need to be self-aware in order to make better decisions, manage stress, and build stronger relationships, as explored in this blog post.
To Kill a Mockingbird
Harper Lee’s To Kill a Mockingbird, adaoted for the stage by Aaron Sorkin – A Review.
The Challenge for the Bank of England
An independent Bank of England with a strategy of keeping inflation low and a government set on increasing borrowing aren’t working in harmony. What’s the likely result?
The battle between resilience and efficiency, and how to win it.
Planning how to ensure that there will be the money needed by the business, planning to ensure that the company will have access to the required resources, and planning to ensure that a sudden unexpected change does not harm the business creates resilience. It is how the most masterful companies manage themselves all the time.
How to Begin by Michael Bungay Stanier
At some point you may not understand the process to go through for the most important projects, or you cannot determine what you should do to start all of the things that you wish to start. For that reason, I think this book is one that every small business owner should, at some point, read.
Intentional Mastery
I started writing. Words became sentences, sentences became paragraphs and paragraphs became chapters. Towards the end of the two years I had something approaching 50,000 words, just a rough draft.
Much more than that though, I had two years’ worth of thinking, of developing the thinking and garnering (and testing) insights.
Soft Skills Hard Results by Anne Taylor
Anne Taylor’s book comes well recommended, having won its category in the Business Book Awards for business self-development books in 2021.The book outlines 10 principles in four areas: Inside (about you, the leader); Outside (about others); Between (about where they overlap); and Beyond (about your whole life). Through applying the principles within its pages, you will be able to become a reasonable leadership Practitioner.
Mental Wealth by Mike Pagan
Mike Pagan’s book Mental Wealth is subtitled “Unlock Your Potential, Enrich Your Life”.
Mental Wealth is about creating the environment in your own life where you’re able to build the mental resilience and emotional awareness through the support of others, to enable you to perform at your best. To literally unlock your potential.
Deep Work by Cal Newport
I think Deep Work is one of those books which is really talking about a single idea, but breaks it down into what actually proves to be quite complex and interesting elements of neuroscience – why we get distracted, what we can do about distractions and so on.
Poke the Box by Seth Godin
Poke the Box is described as a manifesto about “starting” by making commitments and making things happen. When I work with businesses sometimes they don’t start, they are waiting – for things to be perfect, waiting for the opportunity to be clearer, waiting for demand for product to arrive.
Sometimes we have to develop the product and then create the demand that it deserves.
The Right to Write by Julia Cameron
The Right to Write by Julia Cameron has been a fascinating read for me. In fact, it’s far more than a read, because each chapter of the book concludes with a writing exercise.
Building Better Business and what you bring to it.
In business, where you are one of the people, perhaps the only person, whose personal well-being is intimately linked to the well-being of the business, then one strategy you must have is to look after yourself.
Ignore everyone by Hugh MacLeod
Communicating simple messages in a clear and concise way on a small piece of card MacLeod learned about his own creativity and ability to draw, he discovered an ability to communicate a simple idea and his pictures became his trademark.
Book review – The GoGiver by Bob Burg and John David Mann
Many books tell stories and many business books that tell us how to do certain things that are important for business. Few do both well. This book weaves a story, and it's lessons into a compelling narrative that draws in the reader and encourages them to turn the...



















