William Buist
Building Better Business
Make the change you need today…
Working with business owners seeking the courage
and confidence to build a better business
If you want to be seen as the master of what you do, get clarity of the contexts in which you do it. Gather an understanding of them, and be ready to explain them to others seeking the value your mastery brings.
When you speak up, and provide the context that others need, then they will see the true value of your words and feel the gravitas with which you say them.
Mastery is as much about knowing how to communicate what you know and teaching the skills that you have, and that’s teamwork too. When your teams are focussed on the one thing they do, and learn to do it well together, they really do stand out.
It was a chance encounter. I had been walking with a friend and we had decided to have a pub lunch together.
What we found was a fabulous establishment with a menu that promised an extraordinary lunch.
On the road, the signposts stop when you reach your destination, but in business I’m not sure anyone ever stops travelling. We always have to communicate about what we are delivering, about what we could deliver, and continue to build the relationships that are needed for business to thrive.
If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
We don’t plan to fail and we like to think that we are in control of our own destiny in a way that allows us to bring things back when they slip. Hoping that things will work out is the optimists’ curse, fearing that they won’t is the pessimists’ curse.
This is a book for anyone thinking about, or in the midst of, building a business, a business team or working with others.
Exceptional performance today differentiates businesses, it gives them an edge over their competitors and they thrive, for now. Yet what they do that makes them successful is copied, improved, enhanced and before you you know it, it is just an everyday expectation.
Identify things that need to change in your business, then change them with an intention to make them more reliable, consistent, and repeatable.
Typically, it’s on the first Thursday of each month that we discuss the book we read in the previous month. These discussions are online and available to all Bookclub members. Even if you haven’t read the book members are welcome to listen to the discussion and learn what other readers took away from the book.
During each month there will be discussions about the featured book in our private facebook group, and other conversations between members.
Join the book club by completing the form below.