Eunice’s blows were both powerful and anticipated, yet specific consequences cannot be predicted. Which trees will stand and which fall can never be known accurately in advance.
The same can be said for running a business.
William Buist
Building Better Business
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Eunice’s blows were both powerful and anticipated, yet specific consequences cannot be predicted. Which trees will stand and which fall can never be known accurately in advance.
The same can be said for running a business.
It was a chance encounter. I had been walking with a friend and we had decided to have a pub lunch together.
What we found was a fabulous establishment with a menu that promised an extraordinary lunch.
I started writing. Words became sentences, sentences became paragraphs and paragraphs became chapters. Towards the end of the two years I had something approaching 50,000 words, just a rough draft.
Much more than that though, I had two years’ worth of thinking, of developing the thinking and garnering (and testing) insights.
On the road, the signposts stop when you reach your destination, but in business I’m not sure anyone ever stops travelling. We always have to communicate about what we are delivering, about what we could deliver, and continue to build the relationships that are needed for business to thrive.
If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
The Advice Trap is a book about giving (less) advice, in which the irony of writing a book that offers lots of advice about giving less is not lost on its author – Michael Bungay Stanier.
We don’t plan to fail and we like to think that we are in control of our own destiny in a way that allows us to bring things back when they slip. Hoping that things will work out is the optimists’ curse, fearing that they won’t is the pessimists’ curse.
Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
I don’t mention anything about technology, software, hardware, process design and so on. All of these things can help to support how a process is implemented, but none of them can design the process, nor its purpose.
Typically, it’s on the first Thursday of each month that we discuss the book we read in the previous month. These discussions are online and available to all Bookclub members. Even if you haven’t read the book members are welcome to listen to the discussion and learn what other readers took away from the book.
During each month there will be discussions about the featured book in our private facebook group, and other conversations between members.
Join the book club by completing the form below.