On the road, the signposts stop when you reach your destination, but in business I’m not sure anyone ever stops travelling. We always have to communicate about what we are delivering, about what we could deliver, and continue to build the relationships that are needed for business to thrive.
If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
The Advice Trap is a book about giving (less) advice, in which the irony of writing a book that offers lots of advice about giving less is not lost on its author – Michael Bungay Stanier.
We don’t plan to fail and we like to think that we are in control of our own destiny in a way that allows us to bring things back when they slip. Hoping that things will work out is the optimists’ curse, fearing that they won’t is the pessimists’ curse.
Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
I don’t mention anything about technology, software, hardware, process design and so on. All of these things can help to support how a process is implemented, but none of them can design the process, nor its purpose.
The knowledge that I’ve gathered, the experience that I’ve used and the skills that I’ve honed have created the ability to mentor others and to support them as they grow their businesses.
This is a book for anyone thinking about, or in the midst of, building a business, a business team or working with others.
In business, where you are one of the people, perhaps the only person, whose personal well-being is intimately linked to the well-being of the business, then one strategy you must have is to look after yourself.