Too often business is played as a finite game when there is a determination to hit a particular target by a particular date, or to beat the growth rate of your nearest competitor. Playing an infinite game will open opportunities that affect the way that we both do and think about business for the future.
Better Before Bigger, Rethinking Business Success by Nick Cramp is a book designed for the owners and leaders of what Nick described as “adolescent” businesses.
It is in these businesses that Nick can make the biggest difference. If you run a business there will have been a time when it felt as though it was growing up, you were having to converse with older, more established businesses but without any of the experience, they had.