Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
This is a book for anyone thinking about, or in the midst of, building a business, a business team or working with others.
The Right to Write by Julia Cameron has been a fascinating read for me. In fact, it’s far more than a read, because each chapter of the book concludes with a writing exercise.
Communicating simple messages in a clear and concise way on a small piece of card MacLeod learned about his own creativity and ability to draw, he discovered an ability to communicate a simple idea and his pictures became his trademark.
How to Make the World Add Up starts by telling us about how to lie with statistics. He describes how numbers can confuse and work against us.
Rework is a different sort of book. It takes the challenges of running a business and breaks them down into bite-sized chunks.
The book references, elements of the things that we think about every day, what’s important and what isn’t. What do we care about and what do we not.
Chris Voss’s book is about negotiation. Based on a skill rooted in the real-life experiences of hostage negotiations. Nothing much can come with higher stakes than the lives of others.
The book describes how we have reached a time in history, possibly never before achievable, where our ideas and thoughts can be brought to bear to impact the whole world.