William Buist

A lifetime of experience.

This is My Story

Today, I work strategically with established owner-led businesses to amplify and magnify their impact. Together we unlock sustainable profits and avoid costly mistakes.

How did I get to do that?

Following a career in Insurance, I joined TSB in 1995 to underwrite and launch a new insurance product. Three weeks later Lloyds and TSB announced their merger and the project was cancelled. Over the next seven years, I learned how building strong collaborative relationships within business teams can dramatically reduce the costs of management. I was instrumental in delivering strategic projects and unlocking significant sustainable profits.

After that, I worked with business leaders to support their collaborative projects. One example was the Association of British Insurers where I coordinated an industry-wide collaboration to minimise UK motor crime through data sharing.

I formed Abelard Management Services, a consultancy focusing on supporting established owner led businesses and the xTEN Club, a network of supportive business leaders. Both have at their heart a simple idea, that with the right support from a collaborative team you will amplify and magnify the impact you have on the world.

That’s why I have developed and refined the Journey to Collaboration… – a process that defines how business collaboration develops so that we can make positive change. Allied to the Business Clarity Model which provides an oversight of the business, the approaches it is taking and allows owners and business leaders to do business on purpose and in focus, magnifying and amplifying their impact.

I love the British countryside and walk and photograph regularly for relaxation and I am fascinated by the workings of our society in this time of rapid change. If you follow me on social media you will find out more!

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My Recent Work

Real Examples, real change.
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