Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
I don’t mention anything about technology, software, hardware, process design and so on. All of these things can help to support how a process is implemented, but none of them can design the process, nor its purpose.
The knowledge that I’ve gathered, the experience that I’ve used and the skills that I’ve honed have created the ability to mentor others and to support them as they grow their businesses.
This is a book for anyone thinking about, or in the midst of, building a business, a business team or working with others.
The Right to Write by Julia Cameron has been a fascinating read for me. In fact, it’s far more than a read, because each chapter of the book concludes with a writing exercise.
In business, where you are one of the people, perhaps the only person, whose personal well-being is intimately linked to the well-being of the business, then one strategy you must have is to look after yourself.
Exceptional performance today differentiates businesses, it gives them an edge over their competitors and they thrive, for now. Yet what they do that makes them successful is copied, improved, enhanced and before you you know it, it is just an everyday expectation.
Communicating simple messages in a clear and concise way on a small piece of card MacLeod learned about his own creativity and ability to draw, he discovered an ability to communicate a simple idea and his pictures became his trademark.
How to Make the World Add Up starts by telling us about how to lie with statistics. He describes how numbers can confuse and work against us.