William Buist
Building Better Business
Make the change you need today…
Working with business owners seeking the courage
and confidence to build a better business
On the road, the signposts stop when you reach your destination, but in business I’m not sure anyone ever stops travelling. We always have to communicate about what we are delivering, about what we could deliver, and continue to build the relationships that are needed for business to thrive.
Poke the Box is described as a manifesto about “starting” by making commitments and making things happen. When I work with businesses sometimes they don’t start, they are waiting – for things to be perfect, waiting for the opportunity to be clearer, waiting for demand for product to arrive.
Sometimes we have to develop the product and then create the demand that it deserves.
Better Before Bigger, Rethinking Business Success by Nick Cramp is a book designed for the owners and leaders of what Nick described as “adolescent” businesses.
It is in these businesses that Nick can make the biggest difference. If you run a business there will have been a time when it felt as though it was growing up, you were having to converse with older, more established businesses but without any of the experience, they had.
If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
The Goal is a different style of business book, it is written as a story. A story of a man called Alex Rogo and his challenges in an engineering factory.
The Advice Trap is a book about giving (less) advice, in which the irony of writing a book that offers lots of advice about giving less is not lost on its author – Michael Bungay Stanier.
We don’t plan to fail and we like to think that we are in control of our own destiny in a way that allows us to bring things back when they slip. Hoping that things will work out is the optimists’ curse, fearing that they won’t is the pessimists’ curse.
Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
I don’t mention anything about technology, software, hardware, process design and so on. All of these things can help to support how a process is implemented, but none of them can design the process, nor its purpose.