Contact William Buist on M: 07880 794127 E: william@williambuist.com

Appearances

by | Oct 30, 2022

Superpowers School

Superpowers School

Host: Paddy Dhanda

Learning has become a superpower in the modern world we live in. But learning at a deep level is something that is extremely challenging. In this episode we explore the topic of Intentional Mastery and why it matters.

Key topics covered in this episode:

👉🏽 What does Mastery mean, and why does it matter?

👉🏽 Can you fast-track Mastery? Are there shortcuts?

👉🏽 What are the common strategic mistakes?

Confessions of a Sales Pro

Confessions of a Sales Pro

Host: Ian Selbie

In this confessions of a sales pro podcast, host Ian Selbie sits down with me for a lively conversation. Together, we delve into the fascinating world of intentional mastery and the importance of focused decision-making in business. Drawing on their wealth of knowledge and experiences, we provide valuable insights on bridging the gap between knowing you’re doing the right thing and achieving desired results.

One key takeaway from the conversation is the significance of using your clients’ language in your marketing efforts. I stress that by understanding how your customers talk about you (when you aren’t there!) reflects the value they receive from your business. If you replay that language in your marketing, you are far more likely to communicate your fundamental value proposition. Listening to your customers and understanding their needs is essential in building a robust and referenceable brand and reputation. I advise seeking deeply to understand what your product or service does for your customer, from their point of view, rather than as a list of features and benefits. A customer-centric approach helps refine your offerings and enables you to make better strategic decisions, unlocking the barriers to success. Listen to the podcast to find out more.

Search for ‘Confessions of a Sales Pro’ or use one of the links below

Marketing in the madness

Marketing in the madness

Host: Katie Street

In this podcast, I spoke with the lovely Katie Street, the founder of Street Agency, on her new podcast, Marketing in the Madness! Amongst the topics we talked about were:

  • The elements that help businesses grow
  • Work-life balance
  • Intentional mastery
  • Which technologies are right for your business
  • Building Better Business Audit
  • Systems to manage your pipeline of prospects
  • Understanding when to reach out to customers
  • Being a business leader

Search for ‘Marketing in the Madness’ or use one of the links below

The Master Delegator Podcast

The Master Delegator Podcast

Host: Kristy Yoder

Imagine you’re a chef in a bustling kitchen, preparing a delicious meal for your customers. As a chef, you have a unique set of skills and talents. Some chefs are exceptional at creating mouthwatering desserts, while others excel at cooking savoury dishes. Now, imagine if every chef in the kitchen tried to do everything on their own, from dessert to main course, from appetizers to drinks. The result would be chaotic, and the quality of the dishes would suffer.

In this episode of the Master Delegator Podcast, Kristy Yoder and William Buist discuss why focusing on your strengths rather than your weaknesses as a business leader is essential for growth and stability. Your ability to successfully utilize the necessary skills and abilities to generate success depends on your ability to recognize and use your core strengths.

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Business Fights Poverty

Business Fights Poverty

Host: Katie Hyson

In today’s fast-paced and highly competitive business world, the concept of purpose has become an increasingly important topic of discussion.

Businesses realise that finding and embedding a clear sense of purpose can lead to better employee engagement, improved performance, and a positive societal impact. In this podcast episode, Katie Hyson and I delve into the evolving concept of business purpose and explore practical insights on developing and aligning it within organisations.

Have a listen as we highlight the main themes discussed in this thought-provoking conversation.

Speaking of Speaking

Speaking of Speaking

Host: Carl Richards

Are you doing all that you can to be the master of your chosen profession?

Whether in your business, career or when you speak, you have to stand out (especially in a crowded market!)  In this conversation, I discuss moving from an expert to a master at what you do!

I thrive at supporting my clients as they develop a better, resonant understanding of their strategic intentions to create a company that is more aligned with their purpose. I know that by asking the right questions, much more effective decisions result. Using a well-honed skill to pose questions that unlock blocks and barriers is critical, as you can hear in this podcast.

Ideas and Leaders

Ideas and Leaders

Host: Elena Powęta

In this episode, Elena Pawęta and I discuss making effective business decisions to achieve the desired results. Tune in to find out how to achieve mastery in business.

With a strategic focus on building better business daily, my clients are at the heart of their work, making better decisions and empowered to excel. Dr Elena Paweta helps business professionals communicate with clarity and confidence to achieve more in business—those skills make for an energetic conversation.

Business Growth Hacks

Business Growth Hacks

Host: Beefy Marketing

In this podcast conversation, I emphasize the importance of seeking support from colleagues, mentors, and existing clients and recognizing one’s strengths when pivoting or changing businesses.

Don’t miss my growth hack for entrepreneurs – prioritising personal relationships and being vulnerable and authentic when seeking help from others.

Hands on Business

Hands on Business

Host: Hakeem Adebiyi

Do you often wonder what it takes to build a better business? 

Building a better business is not all about what more you can get from your business or team. 

It’s about what you can give to help them become better in what they deliver and have more pleasure in what they do to build a more human, more real, and successful business where everybody wins.  

In this week’s episode of our “Hands On Business chat” 🎙with Hakeem Adebiyi, we’re talking about how to build a better business that aligns with your purpose through intentional mastery and strategy.  

Lifetime at Work

Lifetime at Work

Host: Greg Martin

Taking the Leap to Start Your Own Business 

In this episode, host Greg Martin joins me to share stories about taking the leap and starting a business. We have done it, and we work every day with entrepreneurs who have times when they love their choice (and sometimes when they feel certain it was the right choice).

I began my career in the insurance industry, leaving it to work with small businesses as a business mentor. The journey of mastery is at the core of what he does—a passion which led him to author his book “Intentional Mastery: Step Beyond Your Expertise and Build Better Business.” We talk more about that in this episode.