Last week I attended the Meaning conference, a day of talks exploring personal, environmental, and business issues and prompting a lot of thought and ideas. Sharing ideas though the networking, and over great food with great people made for an inspiring day. One of the talks highlighted that for those who engage with our businesses, relevance is always key and validating what your audience is looking for matters more now, in our busy world, than ever. That really set me thinking.
Every business is different, it serves its individual target market, its existing customers, its prospects. Your products are designed to meet their needs. Your work tailored to their needs and wants. Yet, all that said, most, if not all, successful businesses are evolving, and changing what they do to build better business. That’s why we developed the business audit so that business owners can identify where to focus next for best effect. (You can take the audit here… )
In planning the schedule of content for 2020 I would like to focus on the things that make a difference to you as you build better business.
In wondering what next year has in store for you, and your business, these questions may help. What are the plans you are working on where you have less than perfect knowledge? Which subjects would the input of others be helpful for you? Where do you need to draw on experience to avoid making costly mistakes?
If there are specific (business) topics then let me know and we’ll focus on them if we have the knowledge, skills, and experience or we’ll seek out an expert for a podcast or guest blog.
I look forward to hearing from you, either in the comments here or in a private message.
Dear Bill, this is the 19th ‘What’s going to happen in 2020 and beyond?’ email I’ve been sent since the beginning of December and it’s only the 4th! Rather like self help books, counselling, “Leadership” with so many and so much, you have to wonder whether any of it has any value at all? I was just asked to do an innovation and creative day for a client. I said that I can’t make their people creative if they’re not, that’s down to themselves and your company culture, but I can help them improve what creativity they have already. I said it’s a bit like being a concert pianist. If a pianist has talent and desire a teacher can help to amplify it, but without them it’s not going to work. I think business is in the same boat today. Businesses say they want more creativity, productivity, sustainability, whatever, but what they really, really want is certainty.
Thanks, George, I’m not predicting what 2020 has got in store, but prompting thought about the possibility and offering support in areas where people would like to know more, or hear a different perspective (mine!).