Every business has one, even if it’s never given any formal thought to what their ‘model’ is, but those that have can short circuit some of the common mistakes that businesses make as they grow.

A good business model can be viewed as having two sides to it, one side is about how revenue is generated, the other how the business is run efficiently.

The two sides link through the core purpose of the business, the reason you are in business. Once that is clear then:

On the efficiency side – your products must map across to solve the problems that they have, and the key activities, resources, and collaborations you need to deliver the work must be designed with care, and be strongly aligned. All of that is possible because of your Knowledge Skill and Experience (KSE) and that is predominantly (especially for speakers) what makes us genuinely unique. Having clarity on which elements of KSE stand you out from the crowd makes it much easier to attract others who recognise that they want access to that. Finally, it’s useful for any business model to map out how others in your market approach what you do. Not to copy, nor to denigrate, just to understand how you differ and why.

Nobody cares about your business model, they care about the products and services you bring to them and the way they make them feel. Nobody, that is, except you, because the people who care about their business model most are the ones whose customers feel consistently fairly treated and valued, and who have sustainable results.