If our products and services are to stand the chance, we need to give just the right information at the best moment. It is for this reason that I consider ‘signposting’ one of the key strategies of any business.
Focus your intentions.
Develop the strategies you need.
Do the right things, at the right time.
Your business is part of who you are.
Do you fully understand all aspects of running your business?
Are your income and profit sufficient and consistent?
Are you making effective decisions, every time?
Do you have enough time for all the things you enjoy?
Better understanding of your business, its strategic intention and your markets.
Using simple, easy to understand approaches, uncover the insight you need to be Building Better Business.
Better alignment to your intention and stronger focus on your approach.
Consistently deliver the right value in order to be Building Better Business.
Better inform your decisions with an unbiased, business confidant; identify options and analyse the right data.
Better decisions mean you will be Building Better Business.
Working with William
You need to make changes to reconnect with what matters most to you, and through questioning, analysis and sharing of experience, we will distil the essence of what you need to do, and plan how to do those things.
I promise that I will be honest, curious, and support your ambitions without jargon, and with clarity and care. Together, we will create the space for you to think about, design, and be Building Better Business.
An initial strategic oversight session will clarify how your business operates, and what a better business would look like for you. This session will give you increased understanding and control and allow you to immediately improve.
We will agree what has to change for you to build a better business. As your strategic imperatives, and guiding principles guide your decisions, your focus will be enhanced and the results will flow.
Strategy without action is just hot air. Take the right actions at the right time and everything improves. Our regular review and mentoring sessions keep you focused, building better business every day.
I have a well-developed ability to ask the right question to unlock your blocks and barriers. Those questions may, at times, appear difficult and uncomfortable, and you might otherwise avoid them. Yet together they let us develop, gain and share insight into your way of working. Rather than remaining unasked, these crucial, vital questions give you a clear understanding of what has to be done.
When the answers aren’t comfortable, you need a supporting, non-judgemental, steady hand to assist as we sift through the new information. Central to our work is that you feel at the heart of the process, in control of what happens and your decisions. Through our work together you will feel empowered to confidently build a better business.
For more insights for your business, read William’s blog
The Advice Trap is a book about giving (less) advice, in which the irony of writing a book that offers lots of advice about giving less is not lost on its author – Michael Bungay Stanier.
We don’t plan to fail and we like to think that we are in control of our own destiny in a way that allows us to bring things back when they slip. Hoping that things will work out is the optimists’ curse, fearing that they won’t is the pessimists’ curse.
Simon Hazeldine’s book Neuro-Sell is a guide to many aspects of how your customers and prospects are both thinking and feeling during the sales process.
I don’t mention anything about technology, software, hardware, process design and so on. All of these things can help to support how a process is implemented, but none of them can design the process, nor its purpose.
The knowledge that I’ve gathered, the experience that I’ve used and the skills that I’ve honed have created the ability to mentor others and to support them as they grow their businesses.