Build a better business of which
you will always be proud

Working with business owners seeking the courage
and confidence to build a better business

Uncover the confidence to build a better business.

Answer the questions that unlock your blocks and barriers.

Call William today to start.


Focus your intentions.


Develop the strategies you need.


Do the right things, at the right time.

Your business is part of who you are.

Do you fully understand all aspects of running your business?

Are your income and profit sufficient and consistent?

Are you making effective decisions, every time?

Do you have enough time for all the things you enjoy?

Uncovering Insights

Better understanding of your business, its strategic intention and your markets. 

Using simple, easy to understand approaches, uncover the insight you need to build a better business. 

Reliable profits

Better alignment to your intention and stronger focus on your approach.

Consistently deliver the right value and build enduring business profits.

Better decisions

Better inform your decisions with an unbiased, business confidant; identify options and analyse the right data.

Better decisions build a better business.

Working with William

Our initial call will explore your current business, and your strategic intentions. I want you to leave the call with practical suggestions so you can start to build a better business immediately. I’ll answer questions you have about working together.  There’s no obligation. 


An initial strategic oversight session will clarify how your business operates, and what a better business would look like for you. This session will give you increased understanding and control and allow you to immediately improve.


We will agree what has to change for you to build a better business. As your strategic imperatives, and guiding principles guide your decisions, your focus will be enhanced and the results will flow.


Strategy without action is just hot air. Take the right actions at the right time and everything improves. Our regular review and mentoring sessions keep you focused, building better business every day. 

I have a well-developed ability to ask the right question to unlock your blocks and barriers. Those questions may, at times, appear difficult and uncomfortable, and you might otherwise avoid them. Yet together they let us develop, gain and share insight into your way of working. Rather than remaining unasked, these crucial, vital questions give you a clear understanding of what has to be done.

When the answers aren’t comfortable, you need a supporting, non-judgemental, steady hand to assist as we sift through the new information. Central to our work is that you feel at the heart of the process, in control of what happens and your decisions.  Through our work together you will feel empowered to confidently build a better business. 

I have engaged William over a period of years and have found him to be insightful, knowledgeable and a valuable sounding board to support the growth of the business.

Amanda Vickers

CEO, Speak First

William’s got a real knack of seeing things in a different way and constantly challenges me to question my assumptions, as well as providing a framework to work through plans. He’s unblocking seemingly intractable issues and I’m filled with excitement.

Antony Adler

Director, Cascade Group

William is terrific. He guided me through a process that gave me the exact clarity I needed and the precise next steps to make the business come alive. I walked away knowing exactly what has to happen next and with a real confidence. Even better – the time with William was stimulating, laser-focused on what I actually needed (with no ‘workshop filler’) and lots of fun.

Lee Warren

Professional Speaker

For more insights for your business, read William’s blog

It’s all about design…

It’s all about design…

A process starts life as an ad-hoc collection of tasks and lists of things to do that a business has not yet worked out the most efficient way to deliver.  I start by looking at what I am doing to achieve something meaningful and valuable. For example, the process of...

read more

Building Better Business.